Challenge:
To create a distinctive line of prepackaged beverages.
Approach:
I designed Ala Tea to be a whimsical treat and offer a gentler, low caffeine alternative to prepackaged coffee and energy drinks. I used imagery of the Milky Way galaxy to give Ala Tea an "otherworldly" quality. I wanted to encourage customers to allow themselves a moment of repose while sitting the elegant flavors of milk tea.
